Performance MarketingEnterprise Cybersecurity
Sentinel One AI — B2B Account-Based Performance Marketing
Sentinel One AI — B2B Account-Based Performance Marketing
Multi-touch B2B lead generation pipeline targeting Chief Information Security Officers (CISOs) across Fortune 500 enterprises.
Client
Sentinel Security Labs
Year
2024
Category
Performance Marketing
Services
4 delivered
$14.2M
Pipeline Value Generated
-45%
Sales Cycle Length Reduction
64%
Demo Booking Conversion Rate
01 — The Challenge
The Problem
Long 9-month sales cycles and low conversion rates on expensive B2B ad spend.
02 — The Solution
How We Solved It
Deft Innovations created intent-based content funnels, technical whitepapers, and surgical LinkedIn ABM campaigns connected to an interactive ROI calculator.
03 — Visual Showcase
Capabilities Provided
- Digital Marketing
- Performance Marketing
- Content Strategy
- SEO
Technologies
HubSpot CRMLinkedIn Campaign ManagerGoogle Analytics 4Clearbit